DEMAND FACTORS™
Increase Response Velocity Within 30 Days
— By Eliminating Demand Friction.
Finally — Precisely Why A Lot More People Will Do Business With You
Based on structural analysis across 917 businesses.
We redesign the seven variables that determine:
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Why Serious Clients pay attention
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Why proposals move forward
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Why decisions accelerate
-
Why growth feels pulled — not pushed
Includes
-
the Demand Factors research manual,
-
a complete applied Demand Design or your business,
-
and a live review session.
Investment: $497
What Happens Inside Demand Factors™
Your business is rebuilt across six structural demand variables:
Differentiation Rewritten
Your offer is repositioned so comparison weakens.
Not “better than alternatives.”
Structurally distinct from them.
Clients stop evaluating you against peers —
and start evaluating whether they qualify for you.
Specificity Sharpened
Your offer is sharpened around who it is truly for — and who it is not.
When specificity is correct:
-
The right buyer recognises themselves immediately.
-
The wrong buyer disengages early.
-
Conversations shorten.
-
Resistance drops.
The offer stops trying to appeal broadly —
and starts resonating precisely.
Pain & Problem Clarified
The real friction your market feels is named correctly.
Not generically.
Not dramatically.
But in language that makes the pain unavoidable — not optional.
This increases urgency without pressure.
Stakeholder Resonance Aligned
Messaging is recalibrated to resolve structural concerns across decision-makers.
Not just the user.
Not just the champion.
But the financial, strategic, and operational stakeholders involved.
This reduces decision drag.
Opportunity Framed
Beyond solving pain, your positioning exposes the opportunity unlocked.
What becomes possible once this friction is removed?
We reframe your offer as access to that opportunity — not just relief from a problem.
This increases forward momentum.
Gain Resonance Elevated
Your value is expressed across:
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Emotional gain (confidence, clarity, control)
-
Cognitive gain (certainty, understanding, logic)
-
Financial gain (velocity, leverage, compounding impact)
This makes the decision feel intelligent — not risky.
Result
When these variables align:
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Attention increases
-
Proposals move
-
Decisions accelerate
-
Growth feels pulled — not pushed
And response velocity improves within 30 days.
↑
Demand Factors delivers clarity for amplification — not optimisation.
Ultimate
Clarity
— Tim Adams
Author. Speaker. Leader.
CoachTimAdams.com
Created Unprecedented Market Traction
— Raglan Tribe
Founder
Mindsheet
Unbeatbale Competitive Power
— Eve Kedar
Author
Kicka$$
Demand Factor Insights
All That People See Are Words
95% Of Strategies Fail
Load Innovation At The Front End
As Seen And Published In
Know It.
Don't Guess It.
The strongest advantage in today’s economy is knowing what others are structurally blind to.
Demand Factors reveals the hidden conditions that decide whether demand pulls, stalls, or resists — long before execution begins.
That knowledge compounds.
Guesswork doesn’t.
As Seen And Published In
This is designed for founders who value:
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Differentiated intellect
-
Scientific reasoning
-
Evidence-based strategy
-
Precision over persuasion
-
Structural thinking over surface tactics
If you’re looking for shortcuts, hacks, or marketing tricks —this will frustrate you.
Demand factors is built on structured pattern analysis drawn from:
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917 funnel audits
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1,000+ marketing campaigns studied
-
140+ industries observed
-
$500k+ invested in live experiments
-
12 years mapping buyer decision behaviour
This is not content.
It is applied intelligence.
You are not consuming information.
You are:
-
Diagnosing structural friction
-
Rewriting evaluation variables
-
Recalibrating demand mechanics
-
And repositioning how buyers interpret your offer
You receive access to the full Demand Factors research manual — not publicly available for sale.
And we apply it directly to your business.
All that’s required is a link to your website or sales page.
Demand Factors is not advice.
Not optimisation.
Not consulting.
It is a determination of the trajectory your business is already on — and what must chane to change outcomes - precisely.
From #13 to #3
Chetan is undoubtedly the very best leadership development expert I have interacted with He is understated, very very passionate, committed and result oriented. With Chetan besides you - any mountain can be surpassed.
Sandy Vij, CEO
39% Bottomline Impact
Chetan is truly qualified to propagate breakthrough thinking by people and businesses as he follows the same in letter and spirit in his own business. Very, very inspiring.
Dr Ayyang, Chair
Growth in Mulitples YOY
Truthful. Honest. Always over delivers. Highly recommended.
Dr. Jörg Matthias Großman, CFO
10+ Business Lines Added
Chetan admonishes the basic criteria which we associate with brilliance. This makes us realise that brilliance shines through all the coverings to make a profound impact and, in that, it solves the right problem.
CHAIR
Conflicts Resolved
We deployed Chetan's methods for conflict resolution in our country offices. It is a mind blowing framework with astounding results
TOM TWINING - ARR
Partner Track
The Laureatte Partner Track at EY led to an explosion of partners producing multi-millions in annual revenue.
↑
Record Breaking Sales
We broke through many hurdles - both external and internal, with Dr Walia.
JOY, CEO
2X in 6 Months
We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
VEERLE, MANAGING DIRECTOR
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
PIONEER OF STRATEGIC-CREATIVE PERSPECTIVE
Dr Chetan Walia
Instant Access — Ultimate Demand Factor Intelligence
Before your Demand Factors determination is delivered, you get immediate access to three proprietary intelligence assets that reveal how demand actually moves — independent of tactics, funnels, or persuasion.
The 10 Laws of Faceless Cold Selling
These laws explain why some offers sell cold — without personality, pressure, or performance — while others require constant force.
Presentation of Possibilities
A strategic presentation on how real innovation actually happens.
The Novelty Principle™
The Novelty Principle reveals the structural mechanism behind demand ignition.
Included immediately: proprietary demand intelligence most businesses never encounter — even once.
These three alone already sharpen how you see your market,
Demand Factors will remove guesswork entirely.
There is no scenario where you walk away empty-handed.
You gain asymmetric strategic clarity before Demand Factors even starts.
Demand Factors Reveals
the factors that pull demand
the factors that should be abandoned
the factors everyone else is blind to
Demand Factors™ is grounded in a peer-reviewed, published predictive model for how demand forms, compounds, or collapses — applied directly to your business.
⊕ The scientific framework for demand movement
⊕ Six demand elements applied directly to your business
Differentiation. Specificity. Uniqueness signal. Pain & problem clarity. Solution framing. Stakeholder resonance & opportunity framing
⊕ The seven psychological agreements required for conversion
Identifies exactly where buyers hesitate, compare, delay, or disengage — and why.
⊕ What’s structurally missing — and what would have to change now.
⊕ Delivered as a clear written PDF determination
⊕ Optional interpretation call
If this already makes sense to you, you can access Demand Factors for ONLY $497 below.
Typically Adds 10X More Closures - On First Application
If you’d like to understand the thinking behind it first, keep reading.
This buys you access to thinking that usually costs people years.
32X
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A software company that was stuck around $700K scaled to $32M by executing a single opposite-direction strategy.
94X
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A manufacturing client achieved a 94X expansion after reversing the industry’s standard economic sequence.
Consulting
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Coaches and consultants who inverted their model went from plateaued revenue to 6-, 7-, and even 8-figure months.
The biggest cost in your business isn’t what you spend.
It’s the upside you never discover.
The single determining factor
behind businesses that become meaningfully larger is not effort, talent, or even capital.
It is this:
They identify non-proportionate ROI before others do.
Not incremental returns.
Discontinuous returns.
Why this happens
When businesses lead with Demand Factors
they are operating on economic signals
that others only recognise later.
By the time competitors react,
the divide in results has already occurred.
Not because execution was better.
But because structure was decided earlier.
Introducing
Demand Factors™
A Scientific System for Engineering Demand Across Every Acquisition Channel
Precise Offer Structure That Collapses Comparison
Offers built on true differentiation, precise specificity, and stakeholder resonance — so your offer feels categorically distinct, not incrementally better.
“This is for me” Resonance
Applied principles that create the immediate client response:
“This is for me.”
Before explanation. Before persuasion.
Your Direct Conversion Trifecta — Product → Page → Ad
Applied to your business -
Product → Page → Ad synchronization.
The only three variables that determine cold conversion efficiency.
Discovery Effect
Clients resist being sold — but respond to discovering insight.
We structure your messaging around insight, not pressure — so buyers feel they are discovering clarity, not being sold to.
Asset-Based Demand Infrastructure
Rotating front-end logic that prevents fatigue
and builds compounding acquisition — not single-offer dependency.
Determines Possibilities of Scalable Potential and Trajectory.
In addition, you gain access to the full Demand Factors research manual — not available for public sale — along with:
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Page Structure Blueprint
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Ad Structure Worksheet
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7-Agreements Page Template
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Discovery Messaging Swipe File
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Front-End Asset Ideas by Industry
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Offer Resonance Grid
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Implementation Worksheets
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One-Word Positioning Map
This is not theory.
You are not consuming information.
You are applying a scientific demand system to your business — and recalibrating how buyers interpret your offer in real time.
What You Receive
Inclusions
#1
Offer Architecture Reset
#2
Pre-Pitch Resonance Design
#3
Direct Conversion Alignment
#4
Trigger Discovery Effect
#5
Asset Funnel Logic
#6
Conversion trifecta - Page, Ad, offer
#7
Demand Factors Publication
#8
Live Demand Calibration Session
The Majority Is Mostly Wrong — And This Is Where Businesses Make Their Fatal Error
Most businesses copy what they see in the market.
But 95% of strategies, funnels, and “best practices” fail — which means when you imitate the market, you’re copying from a pool that is statistically wrong.
And that creates the most dangerous outcome:
Not failure.
Mediocrity.
A place where results are “good enough to continue,”
but never strong enough to compound.
You don’t break —
you just build a future that is uphill, effort-heavy, and economically capped.
ECOPPOSITE breaks this trap.
It pulls you out of majoritarian thinking
and into the opposite economic moves that create
outsized, unfair, asymmetric success.
When 95% are wrong,
the opposite is the only strategic advantage.
What Becomes Clear After
Demand Factors
1. You stop forcing an offer the market will never pull
That alone prevents months of forced execution.
2. You stop scaling the wrong thing
This prevents the most expensive mistake in business:
making a broken structure bigger.
3. You stop burning money “learning” what could have been known
Demand Factors removes the need to discover structural truth through spend.
4. Execution becomes proportional
You start deploying effort only where it can multiply.
5. Pricing decisions become rational
Pricing stops being a hope.
It becomes a consequence of structure.
6. Comparison becomes legible
This tells you whether you’re competing inside a category
or standing at the edge of one.
7. Noise collapses
You know what matters.
Everything else drops away.
8. Leadership certainty returns
Decisions get faster.
Debate disappears.
9. Capital allocation stops being speculative
Capital moves with intent — not hope.
What Did People Achieve Post Their Demand Factor Determination
All real.
All executed.
All exponential.
-
A Saas Co: From near bankruptcy to a NASDAQ listing in 18 Months
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A B2B Consulting Enterprise: 32X in 2 Years
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Health business → $2M increase in net profit uplift via simple licensing model
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Energy Business Model Shift → 3x growth from a business model innovation
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Global Consulting Firm → 11x revenue by discovering IP Value
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Repositioned Propositions → Leading to Many #1 in category
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Change In Sales Strategy → Propels 41% Growth in automobile sales
-
B2B Service business finds $4M/year in trapped revenue via simple change in customer definition
This is not about small or big.
It’s about collapsing time through design.
Simplified
Exponential.
UNIQUENESS
Uncommon Files
Before You Continue…
Just for visiting this page — I have a gift for you.
And no, I don’t want your email address.
I already have mine.
Download: Unconventional • Uncommon • Unfamiliar
A short, intelligent brief on oppositional thinking (free, no opt-in).
If this resonates, ECOPPOSITE will hit you even harder.
How Demand Factors Is Commissioned
Investment
$497
Demand Factors determines the economic drivers governing your offer and how those drivers allow for category creation.
The information I need from you is just
- your website
- and a brief context (optional)
Determination
The determination is shared as a clear, bounded analysis.
It establishes:
-
how demand can (or cannot) form around your offer
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and how category creation is structurally possible
Nothing is optimised.
Nothing is assumed.
Instant Access to the Demand Factors Publication
Straight Download
Book
Plus Additional Tools
1-1
Discussion
Entire DF Analysis
is with you and implementable within the next 48 Hours.
Complete in itself and includes
a wlakthrough call
The Power of Identifying Demand Factors That Work
The Power To Scale
No ceilings. The right factors multiplies growth.
The Pricing Power
When demand favours you, you control the terms and pricing.
The Power To Make Marketing Work
Funnels, ads, and content stop being noise — and start pulling clients in.
The Power To Lead
Stop being “one of many.” DF makes you the provider, the category leader, the reference point.
The Power To Licence
Your system doesn’t just serve you — it can be taught, licensed, and scaled through others.
The Power To Drive Up Enterprise Value
The growth story is the single biggest factor of enterprise value.
The Power of Authority
Not borrowed status from a certification. Genuine authority from owning the science and the story.
The Power To Shift Value Perception Totally
Clients don’t see another service provider. They see the one who understands them. That’s why they buy.
BUSINESS FORWARD
Demand Factors™ — Applied to Your Business
What you get
A Demand Factors™ Determination
Applied directly to your business.
This is a structured, predictive evaluation of whether demand can:
-
form
-
compound
-
be captured
before execution ever begins.
Included in the Determination
1. Trajectory Lock Diagnosis
2. Demand Viability Breakdown
A precise read on how your offer can attract qualified demand at scale — and where acquisition structurally breaks, regardless of effort, traffic, or spend.
3. Missing Leverage Identification
We identify the exact structural elements absent or misaligned in your offer that currently prevent demand from forming — even if the idea is strong.
Not what to “improve.”
What must exist for demand to become possible.
4. Decision Friction Reality Check
A clear explanation of where buyers hesitate, stall, or disappear — mapped against the seven psychological agreements required for cold conversion.
5. Scalability Through Assets
You’ll see where scale will stall,
what will fracture under pressure,
and whether escalation is viable — or illusory.
Plus lots more... With Demand Factors Research Manual
Delivery
Delivered as a concise written determination, designed to be read in one sitting.
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Clear conclusions
-
No filler
-
No theory
-
1-1 call
Delivered within 72 hours.
Investment
$497
No Upsells.
No.
Demand Factors™ applies a predictive, structured method developed through doctoral research to determine whether the conditions required for demand are present.
This is not feedback, taste, or advice.
It is a determination based on repeatable criteria.
Just your existing offer:
-
website or landing page
-
or sales description or pitch
-
or any material that represents how the offer is currently presented
No preparation.
No calls.
No explanations required.
-
Demand Factors does not analyze internal operations or execution.
It analyzes structure.
Your website already shows:
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the category you are implicitly operating in
-
how demand is framed or constrained
-
where growth will compound — or break
-
how buyers are being asked to evaluate value
This is exactly how your clients apprehend your business.
Demand is not created inside the organisation.
It forms (or fails) at the point of perception.
Optional context can be added to refine nuance, but the structural determination does not depend on internal access.
-
No.
Demand Factors does not redesign, rewrite, or optimise.
It shows:
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where demand breaks
-
what is structurally missing
-
and why effort alone won’t fix it
Design and intervention happen after viability is established.
-
Demand Factors is relevant wherever:
-
acquisition costs are rising
-
growth feels harder than it should
-
scale is being considered seriously
Company size is irrelevant.
Structural demand conditions are not.
-
AI is used only to simplify workflows and accelerate processing.
It does not perform the determination.
If demand viability could be reliably established by a model or a bot,
this problem would already be solved.
It isn’t — because determining demand requires more than pattern matching.
It requires:
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Predictive strategic frameworks developed at doctoral level
-
Scientifically validated models of innovation and market behavior
-
Cross-industry pattern recognition built over hundreds of cases
-
Judgment, reasoning, and interpretation
-
The ability to assess what the market has never encountered before
Demand Factors is grounded in original thinking,
developed through research and refined across 1,000+ strategic applications.
AI improves speed and clarity.
It does not do the thinking.
-
Nothing is assumed.
Some people stop forcing execution.
Some realise structural change is required.
Some choose to intervene.
If you decide to change the conditions governing demand,
there is one structured way that work is done.
But Demand Factors stands on its own.
Yes — in the same way you don’t ask your bank to refund a statement because you didn’t like the numbers.
Demand Factors delivers a structural determination of whether demand can exist — not an opinion, not advice, not motivation.
Once delivered, the work has been completed.
If You’re Experiencing Any of These, Demand Is Likely the Real Problem
-
Not enough traction — despite strong effort
-
Offers that sound right, but don’t pull
-
Sales that require too much persuasion
-
Leads that don’t convert cleanly
-
Rising acquisition costs with flat growth
-
Markets that compare you instead of choosing you
-
Good work that doesn’t get recognised
-
Momentum that stalls just as you try to scale
-
A sense that execution keeps improving — but outcomes don’t
-
Uncertainty about whether the offer itself is the issue
These are not marketing problems.
They are signals.
Signals that demand may not be structurally available to your offer under its current conditions.
What Demand Factors Changes
Demand Factors reframes the problem entirely
It shows you:
-
whether demand can naturally form around your offer
-
why effort is or isn’t converting into pull
-
where scale amplifies advantage — or resistance
-
whether execution is the lever, or a distraction
When that becomes clear, everything downstream changes — because you stop guessing.
The Shift That Follows
Not more tactics.
Not louder messaging.
But clarity.
Clarity about:
-
what is worth scaling
-
what should stop being forced
-
and what kind of structural change is actually required
That clarity is what Demand Factors delivers.
THE POWER OF KNOWING AND APPLYING WHAT NO ONE KNOWS
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